Founder & Managing Director

Yasuko Aoki Kernin

After coming to Singapore in 2007, Aoki worked for a media company.
In 2014, she founded Alchemist Pte Ltd, a food event company in Singapore and launched Spoonful (food event brand) and executed about 100 events in only a year and a half. 
In 2015, she started to receive projects from government agencies, municipalities, and corporations.
JETRO Trade Coordinator (Agriculture, Fisheries, and Food)
As a personal Instagram influencer of Singaporean food, she has received many PR projects from local companies.
Aoki is also a 6th year student of APTWoman organized by Tokyo Metropolitan Government.


Message from the Director:
We established the company in 2014 and are the only event, research & PR firm in Singapore that specialises in the Food Sector. Starting from a small B-to-C cooking school, our business have expanded to service the B-to-B trade industry as well.  Over the past six years, we have been commissioned by a wide range of clients from major MNC corporations to Government Agencies and have successfully completed numerous projects. With our extensive network and profound understanding of both Singapore and Japanese markets, we have achieved success and excellence for many of our clients and I am very proud of our teams’ hard work and achievements as we continue to grow and deliver. 
For companies that are unable to visit Singapore in person during this 2020 COVID-19 pandemic, we offer online business meetings and on-site surveys. We hope that our presence will help many of our clients expand their business in Singapore as well. 

Yasuko Kernin Aoki

FOUNDER, MANAGING DIRECTOR

Yasuko founded Alchemist Pte Ltd along with Spoonful in 2016. Coming from a marketing & advertising sales background, Yasuko ...

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Candice Cheong

MARKETING DIRECTOR

Candice Cheong heads Marketing at Alchemist. She stems from an Advertising and Marketing Communications background ...

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Shoko Yamane

EVENTS COORDINATOR

Shoko was born into the family of a sushi restaurant owner in Osaka, and grew up in an environment where food was always at hand. Since young, she ...

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Akiko Kurita


SALES ASSOCIATE

After graduating from university, Akiko is engaged in a general back office at an engineering company that has many transactions with overseas companies...

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Mizuho. P


EVENTS COORDINATOR

Mizuho is Spoonful’s instructor specializing in Icing & Cookie Decorations. In 2017, she attained her diploma in Icing and started to teach in ...

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Fumiyo Mitsunobu (Maru Chan)

EVENTS COORDINATOR
Fumiyo grew up under the influence of her father, who loves vegetables and fields as if they were his own children, and her mother,...

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